01Plain-language summary
Before we get into the legal detail, here's the practical version:
- We collect only what we need to respond to your inquiry, schedule work, and send invoices.
- We never sell your personal information. Ever. To anyone.
- We don't run invasive third-party ad tracking on this site. We use privacy-respecting analytics.
- You can ask us what we have on you, ask us to correct it, or ask us to delete it — and we'll do it.
- If we ever have a data breach affecting you, we tell you directly and promptly.
The rest of this document is the formal version. It's written to be readable, not to hide behind legalese.
02What information we collect
We collect personal information in three ways: information you provide directly, information collected automatically as you use our website, and information from third-party services.
Information you provide directly
- Contact details — name, email address, phone number, mailing address, and property address
- Project details — description of landscaping needs, budget range, timeline, and site photos or documents you send
- Communication records — emails, text messages, phone call notes, and in-person meeting notes
- Payment information — billing address and payment method details (processed by our payment processor; we do not store full card numbers)
- Employment information — if you apply for a role: resume, work history, references, and any certifications
Information collected automatically
- Technical data — IP address, browser type and version, operating system, device type, and language preference
- Usage data — pages visited, time on page, referral source, and general interaction patterns (aggregated through privacy-respecting analytics)
- Cookie data — see our Cookie Policy for full details
Information from third parties
- Referral sources — if a current client refers you, we may receive your name and contact information from them
- Public records — for commercial properties, we may check county appraisal district records for ownership verification
03How we use your information
We use personal information for the following purposes:
- Responding to inquiries. To answer your questions, schedule site surveys, and provide estimates.
- Performing services. To plan, install, and maintain landscaping, hardscape, and irrigation work at your property.
- Billing and payment. To issue invoices, process payments, and maintain financial records required by law.
- Communication. To send project updates, appointment reminders, and warranty follow-ups. We do not send marketing emails unless you explicitly opt in.
- Service improvement. To understand which pages and services visitors find useful, so we can improve our website and offerings.
- Legal compliance. To comply with tax, licensing, insurance, and other legal obligations.
- Hiring. If you apply for a position, to evaluate your application and communicate with you about the role.
We do not use your information for automated decision-making, profiling, or targeted advertising.
05Cookies and tracking
We use a small number of cookies and similar technologies on our website. They fall into two categories:
- Essential cookies — required for the site to function (session management, security, remembering your cookie preference). These cannot be disabled.
- Analytics cookies — used to understand which pages are visited and how visitors navigate our site. You can opt out of these via our cookie banner or your browser settings.
Full details of each cookie, including provider, purpose, and retention period, are in our Cookie Policy. We do not use advertising cookies, third-party tracking pixels, or cross-site tracking technologies.
06How long we keep your data
| Data type | Retention period | Reason |
|---|---|---|
| Website inquiry (no project) | 12 months | Follow-up courtesy window |
| Project records | 7 years after completion | Warranty, tax, and legal obligations |
| Financial records | 7 years | Texas tax code requirement |
| Marketing subscription | Until you unsubscribe | Ongoing consent |
| Job applications | 2 years | Future opportunity window |
| Website analytics | 26 months (aggregated) | Trend analysis |
When retention periods end, we delete or irreversibly anonymize the data. Records required by law (invoices, permits, warranties) are retained for their full required period even if you request deletion of other data.
07Your privacy rights
Depending on where you live, you have some or all of the following rights over your personal information. Verdant Edge extends these rights to all users, regardless of location, as a matter of policy.
| Right | What it means | How to exercise |
|---|---|---|
| Right to know | You can request a copy of what personal information we hold about you and how we've used it. | Email [email protected] |
| Right to correct | You can ask us to correct inaccurate personal information. | Email or call the studio |
| Right to delete | You can ask us to delete personal information, subject to legal retention requirements. | Email [email protected] |
| Right to opt out of sharing | We don't sell data, but you can still direct us not to share it with non-essential third parties. | Email or manage cookie preferences |
| Right to non-discrimination | We will not charge you more, deny service, or provide lower-quality service because you exercised a privacy right. | Automatically enforced |
| Right to appeal | If we deny a privacy request, you can appeal by writing to our privacy contact. | Email [email protected] |
We respond to all verified privacy requests within 45 days. If we need more time (usually because a request is unusually complex), we will tell you within the initial window and provide an estimated completion date. Identity verification: we may ask for one piece of information confirming your identity (typically a reply from the email address we have on file) — we do not ask for sensitive documents like government IDs.
08How we protect your data
- Encryption in transit. Our website runs entirely over HTTPS (TLS 1.3). All data sent between your browser and our servers is encrypted.
- Access controls. Only Verdant Edge staff who need access to client records can access them. All staff undergo confidentiality training.
- Password hygiene. All business accounts use unique passwords with multi-factor authentication enabled.
- Backups. Business records are backed up daily to encrypted cloud storage with a 30-day retention.
- Incident response. In the event of a data breach affecting your personal information, we will notify you and any applicable regulators within the timeframes required by law — typically within 30 days of discovery.
We cannot guarantee absolute security — no business can — but we take reasonable and appropriate technical and organizational measures to protect the information you entrust to us.
09Children's privacy
Our website and services are intended for adults. We do not knowingly collect personal information from anyone under the age of 18. If you believe we may have collected information from a child, please contact us and we will promptly delete it.
We do occasionally photograph completed landscaping projects for our portfolio, and those photographs may incidentally include children playing on a lawn or in a garden. These images are always taken with the property owner's consent, and any identifiable minor is either excluded from publication or photographed with explicit written permission from their parent or guardian.
10Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. The "Last updated" date at the top of this page reflects the most recent revision.
For material changes — anything that affects how we collect, use, or share your personal information — we will notify clients via email at least 30 days before the change takes effect. For minor changes (clarifications, formatting, contact updates), we update the page without notification.
Continued use of our website or services after a policy update constitutes acceptance of the revised policy.
Questions about your data?
For any privacy-related inquiry — access requests, deletion requests, questions about this policy, or reports of a concern — please contact us. Verified requests are processed within 45 days.